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This blog is all about E -Marketing within the tourism and events industry·

Friday, October 24, 2014

Week 2 -Viral Marketing, who might use it?

In this week's lecture we discussed the concept and importance of viral marketing. Viral marketing can be defined as a marketing message that can be communicated from one person to another, facilitated by different media, such as word of mouth, e-mail or websites. It also implies that rapid transmission of messages is intended. (Chaffey et al, 2009)

One of the most popular and recognisable forms of viral marketing that you and I use is YouTube.

YouTube is very successful viral marketing scheme. We discuss videos we see with our friends and tell them to watch.  These videos rack up millions of hits, and so it is no surprise that television adverts are becoming less popular, and more companies are using YouTube are to advertise rather than in our five minute breaks between programmes (Lieberman, 2014)


There are two main forms of online viral marketing, and these are through passalong-e-mails or discussions within social networks. Virgin can use passalong-e-mails that they send to all of their existing customers as they will have left their contact details when purchasing through Virgin. Virgin can promote new offers and deals with links and attachments within the email. Virgin can also use social network-related viral marketing as a way of interacting with users, whilst promoting their brand. This can be done by buying advertising space, creating a brand space or brand channels that can allow customers to interact with Virgin.


References
Chaffey et al, 2009, Internet Marketing: Strategy, Implementation and Practise, 4th Edition, Prentice Hall.

 

Wednesday, October 1, 2014

Week 1 - Apple Pay

Apple Pay?

In our first lecture we discussed the new invention of Apple Pay, and how we feel that it could almost lead to world domination.

To pay using this latest method, the user must simply hold their phone next to the contactless reader with their finger on the Touch ID.

How is this payment method more secure?
Apple states that when you add your card to the iPhone, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element, which is a completely dedicated chip in the phone (Apple Site, 2014).

With the latest iPhone being the iPhone 6, Apple Pay has been announced as the latest and most innovative was of paying. Apple have teamed up with PayPal to completely replace card payments with the swipe of your phone, whilst remaining private and secure. Apple Pay uses the fingerprint reader to do so, which is secure than paying with your everyday credit or debit card. But who has used this method?

Currently, not a single purchase has been made with this new system, but the chief executive of eBay, John Donahoe, believes "The era of digital payment is upon us". This seems to have dismissed any doubts about the arrival of Apple Pay into the market.

In our E-marketing group, we have decided to use the Virgin Group as a research focus and how they effectively use E-marketing.  I will provide a weekly update on any changes and developments they have made. Virgin is a company set up by the famous and reckless Richard Branson, and you can receive more information from the live links to the Virgin website and Virgin blog at the top of the page.

References: