Apple Pay?
In our first lecture we discussed the new invention of Apple Pay, and how we feel that it could almost lead to world domination.
To pay using this latest method, the user must simply hold their phone next to the contactless reader with their finger on the Touch ID.
How is this payment method more secure?
Apple states that when you add your card to the iPhone, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element, which is a completely dedicated chip in the phone (Apple Site, 2014).
With the latest iPhone being the iPhone 6, Apple Pay has been announced as the latest and most innovative was of paying. Apple have teamed up with PayPal to completely replace card payments with the swipe of your phone, whilst remaining private and secure. Apple Pay uses the fingerprint reader to do so, which is secure than paying with your everyday credit or debit card. But who has used this method?
Currently, not a single purchase has been made with this new system, but the chief executive of eBay, John Donahoe, believes "The era of digital payment is upon us". This seems to have dismissed any doubts about the arrival of Apple Pay into the market.
In our E-marketing group, we have decided to use the Virgin Group as a research focus and how they effectively use E-marketing. I will provide a weekly update on any changes and developments they have made. Virgin is a company set up by the famous and reckless Richard Branson, and you can receive more information from the live links to the Virgin website and Virgin blog at the top of the page.
References:
No comments:
Post a Comment